Idea

For this Print2Mobile project, I created BrewCraft, a concept that connects a printed café flyer with a mobile web application. Instead of displaying a full menu on the flyer, the print acts as an entry point. It invites users to “Build Your Perfect Coffee” and includes a QR code that leads to a mobile website.

The Printed Element

The flyer uses warm coffee tones and a clean, minimal design. It contains only essential information and a QR code. The idea was to keep the print simple and use it as a trigger for interaction rather than a complete information source.

The Mobile Experience

After scanning the QR code, users land on a mobile-first website where they can personalize their coffee and interact with the product instead of simply viewing a static menu. The customization feature allows them to adjust their drink according to their preferences and save favorite combinations. In addition to the interactive builder, the website also includes sections such as “About” and “Favorites,” giving users the opportunity to learn more about the concept behind BrewCraft and explore the brand beyond the initial interaction.

Added Value

Without the mobile extension, the flyer would only provide static information. By connecting it to a mobile application, the user gets a personalized and interactive experience. The QR code bridges the physical and digital world, turning a simple café flyer into a small service interface.

Reflection

This project helped me understand how print can be used as a starting point rather than the main information carrier. The most important learning was that mobile web can add personalization and interaction to otherwise static print products.

View Website: p2-m-brew-craft.vercel.app